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WYSTC: Australian Village axed by TA

August 1st, 2014 | | industry

Screen shot 2014-07-16 at 12.14.00 PMAfter 10 years of Tourism Australia supporting ‘The World Youth and Student Travel Conference’, TA have decided they will not be coordinating an ‘Australian Village’ at this year’s Dublin based event in September.

Tourism Australia are currently in the process of contacting the operators they’ve worked with previously, to advise them of the decision.

In an official statement, Leigh Sorensen, Manager Industry Development, said the decision followed a review of Tourism Australia’s long-term distribution strategy, including its annual trade events program.

“This is about using our existing resources as efficiently and as effectively as we can,”he said.

“The youth segment remains a key focus for a number of our international markets. This year, working alongside the states and territories and key partners such as STA Travel, we will be running a number of youth-focused marketing initiatives in the UK, Germany, France, USA and Singapore.

“We remain committed to working with our partners. Where we can, and where it makes sense, we will continue to provide support for marketing activities on an ad hoc basis and at a local level alongside our regional offices, commercial partners and state and territory tourism organisations,” Mr Sorensen said.

Are you attending WYSTC this year? With no ‘Australian Village’ will it be harder for Australian operators to benefit from the event? Have your say

Written by Thomas Wheeler