What is Australia Inc? The new message to WHM from TA

April 22nd, 2019 | | backpacker

WHAT IS AUSTRALIA INC.? ( Tourism Australia’s message to potential Working Holiday Makers). Australian Inc. of course is not a real company but rather a conduit to the (already existing) jobs and experiences offered in Australia:

  • We believe Australia is most amazing working holiday destination in the world. With countless exciting work opportunities, in the best workplace in the world, we welcome you to Australia Inc.  
  • There’s no-one quite like us. We’ve got the progressive, innovative spirit of a start-up and the wisdom that comes with 50,000+ years of experience. 
  • When it comes to work-life balance, we believe that the ‘life’ bit makes you better at the work bit. We believe in the off-paper skills that make you stand out on paper. 
  • Here, what happens between 5pm and 9am is just as important as 9 to 5. Working for us, you don’t burn out. You warm up for a career filled with possibilities. 
  • If you come work with us, you’ll be in good company. We’re a land of opportunity, where entrepreneurs and innovators have flourished. 
  • We will inspire and challenge you with experiences you’ll be talking about forever and memories that will last a lifetime. 
  • We know you can’t stay with us forever, but that’s okay. It’s our mission to simply leave you a little better than when we found you. 

·         So Australia Inc. seeks to demonstrate how a working holiday in Australia can give young people a point of difference and equip them with the experience, confidence and skills needed to develop a successful career back home after their working holiday and travels Down Under end.    

·         To drive new WHM applications and visitation to Australia, Australia Inc. has created its own recruitment video as well as a series of online interviews showing potential working holiday makers how the skills and experience gained in Australia can help them stand out from the crowd. 

·         Australia Inc. includes a dedicated online hub featuring  useful links and practical information to help prepare for a working holiday to Australia. 

·         Primarily executed via social and digital channels, Australia Inc. will be underpinned by a strong advocacy strategy.  

If you wish to see the new video, check out the following link:

If you wish to be involved, contact Kristy Carstairs (Tourism Australia):

Source: Tourism Australia

2 Responses

  1. Deb Turner says:

    I think the video is pretty good but the rest of the website is not youth oriented. I had a look over every city and I don’t understand why 3 to 5 star hotels are on a youth campaign or high end tour companies that clearly are for the older market. It looks like a bookings .com

    It’s really hard to find hostels in Darwin section and the main youth tour company can’t be found so I do wonder how this will attract the youth sector

  2. Deb Turner says:

    Has everyone had a look on AustraliaInc website under the tours and accommodation sections all the hotels and high end tour companies
    are on there as well.
    For the Darwin section its really hard to find hostels plenty of $200 a night hotels and expensive tours.
    How will this attract WHM I looked at every city ally the same it looks like a channel.
    Not very WHM friendly or enticing to come to OZ