Tourism Brochure a hit in rural VictoriaFebruary 5th, 2019 | | employment
A group of young rural Australians aim to get people back to the bush with a family-friendly tourism brochure.
“If you have this brochure, you can discover stuff you didn’t know was in that town.”
Megan Hall, Youth and Early Years Officer at the Hindmarsh Shire Council in NW Victoria said, “Our towns are slowly dying; young people are finishing school if they are lucky enough and then moving on, and very few are moving back.
After looking at other tourism brochures for the area, the 12 Hindmarsh Shire Youth Councillors felt there was nothing aimed at young people.
“We thought they would like something to do. So that’s why we thought a brochure that is youth-friendly, specifically looking at our shire in an interactive and fun way was needed,” said Ms Lee.
The youth councillors carried out surveys and interviews of young people in Dimboola, Jeparit, Nhill and Rainbow, the four major towns in the Shire area, to find out what they wanted.
“We sent out surveys asking what do you consider a must see or must do? Where are the best places to go and what do you consider to be the highlight of our shire?” said Ms Lee.
The youth councillors worked for over a year to produce the brochure called The Hindmarsh Shire: A tourism guide for families.
“It’s 64 pages of colour and fun,” said Ms Hall.
It contains puzzles, fun facts, and information about local shops, accommodation and restaurants.
“It has a ‘What’s that Crop’ page, so throughout the year, depending what time of the year it is, you can look out the window and guess what crop you are looking at,” said Ms Hall.
“It’s not wordy and there are fun parts. I wish I was younger again, or could move to the town and experience it all over again. It’s just amazing,” said Ms Lee.
The brochure was produced with a $10,000 grant from the Foundation for Rural and Regional Renewal Heywire Youth Innovation Grant.
“Getting the grant meant we could make the idea we had a reality,” said Ms Lee.
“We are really grateful to receive the funding and hopefully this brings lots of tourists to our town, but also encourages other people that go away to come back and even just visit,” said Ms Hall.
Choosing a font and colour for the brochure were the most challenging parts of the process.
“It just sounds like a colour or a font. But it was actually really difficult to pick, and you want to pick the most eye catching and the most readable,” Ms Lee said.
The brochure is currently being printed and will be distributed around the Hindmarsh Shire.
“It’s been a long process, but we are nearly there,” said Ms Hall.
“[The youth] can read about the shire, see it, experience it and just get involved.