Tourism Australia’s international youth campaign gets a boost

March 7th, 2018 | | industry

Tourism Australia’s youth campaign, Aussie News Today, has been boosted with four new key distribution partners Student Universe (UK), HM Touristik (Germany), STA Travel (France) and Go Study Australia (Italy) coming on board.

The latest phase of the campaign also welcomed four new BuzzFeed Mates, who are travelling the country creating content as part of the Mateship program. To date the campaign has reached over 21 million potential young travellers in the UK, Germany, France and Italy with over five million video views recorded in the first wave of activity.

Aussie News Today is a socially-led campaign with dedicated Aussie News Today Facebook and Instagram profiles and a news hub on highlighting Australia’s unique attractions and life-changing experiences for young travellers. The Aussie News Today Facebook page now has 683,976 people who like it.

In addition TA have also launched their #24MillionMates campaign in the UK, introducing some of the 24 million friendly locals, who are also potential mates, just waiting to share their local knowledge with British visitors.

Source: Tourism Australia Essentials and Facebook assets