Tourism Australia and BuzzFeed seek applicants for the “road trip of a lifetime”August 2nd, 2017 | | industry
World-first partnership gives young travellers from around the world the chance
to experience and share the best of Australia
Tourism Australia and BuzzFeed Australia are on the hunt for the next generation of visual storytellers from around the world to join the first ever BuzzFeed Mateship program, a once-in-lifetime fellowship and travel program that will see the Mates work, travel and capture content across Australia.
Eight young travellers and aspiring content creators from the UK, Germany, Italy and France will be flown to Australia for a three-month road trip to discover and report on some of the most unique, eye-opening and breathtaking experiences across the country for both Tourism Australia and BuzzFeed.com social channels.
Known as the BuzzFeed Mates, they will head off-the-beaten-track to discover some of Australia’s very best local culture, festivals, surf breaks, food and wine offerings. They will be given a bespoke itinerary filled with things that appeal to the young traveller, like swinging on the world’s fastest Minjin jungle swing in Cairns, enjoying world class music acts at one of Australia’s many summer festivals or discovering ancient watering holes in Kakadu National Park.
Throughout the program, the Mates will learn to create spectacular digital content and master social storytelling whilst being mentored by the BuzzFeed Australia editorial team and Tourism Australia. Each Mate will be tasked with documenting their experiences and sharing them with the world on dedicated BuzzFeed social feeds.
BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company includes BuzzFeed Entertainment Group, which produces articles, lists, quizzes, videos, original series, and franchises including Tasty, the world’s largest social food network; BuzzFeed News, which focuses on original reporting and investigative journalism; and BuzzFeed Product Labs, which develops social commerce products and experiences.