Record number of youth & adventure sellers attend ATE in Perth

April 16th, 2019 | | backpacker

Tourism Australia’s premier annual business-to-business event for promoting Australia’s tourism experiences to the international travel trade drew to a close after celebrating its 40th year in Perth last week.

Organised by Tourism Australia in partnership with host‐state partner, Tourism WA, this year’s Australian Tourism Exchange (ATE) attracted more than 2,000 delegates from across the globe.

Delegates attending ATE19 included 600 travel wholesalers and retailers, representing 500 companies from more than 30 countries, to meet and do business with 1,400 Australian tourism seller delegates from 546 companies including 85 new Australian tourism products making their debut at ATE.  Record numbers of youth and adventure related businesses also participated this year.

Tourism Australia Managing Director, John O’Sullivan said Perth and Western Australia had provided the perfect setting to demonstrate first-hand Australia’s continually evolving tourism product.

“With unprecedented levels of investment in new infrastructure since the event was last held in Perth in 2012, ATE19 delegates have had the chance to experience the city’s evolution as an exciting western gateway to Australia,” Mr O’Sullivan said.

“In particular, for the youth and adventure sector it has been a chance to demonstrate first-hand all the incredible experiences that Australia has to offer young travellers.

Participating youth and adventure related companies attending ATE19 included: Adventium Tech (Website Travel); Greyhound Australia; Experience Co; SeaLink; Divers Den; YHA Australia; Jucy Rentals; Travellers Autobarn; THL; True Blue Sailing; Adventure Queensland; BOA NSW; Wake Up Hostels; Gilligan’s Backpackers Hotel & Resort Cairns; Get Lost Travel Group; Nullarbor Traveller; Cape Byron Kayaks; Under Down Under; Red Cat Adventures; Tourism Adventure Group (Base/Nomads); CAPTA Group; Crocosaurus Cove; Whitsundays Sailing Adventures; Let’s Go Surfing; and AJ Hackett Cairns.

This is the fourth time ATE has been hosted in Perth at the Perth Convention and Exhibition Centre. It was first held in Perth in 2005, and again in 2008 and 2012. 

ATE moves to Melbourne in 2020, where Tourism Australia will host the event in partnership with host state partner Visit Victoria.

Supplied by: Kristy Carstairs
Industry Relations Manager – SA,TAS, VIC, WA & Youth Corporate Affairs, Government & Industry | Tourism Australia

One Response

  1. Mike, you forgot Dave’s Travel Group. Bringing together Colourful Trips, Zepher Tours and Dave’s Tours, is there a more diverse offering of product available to the youth market anywhere in Australia?