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Why millennials love direct mail (not email silly, flyers/brochures)

Conventional wisdom would dictate that Millennials, the digital generation, would favor electronic mail over direct mail. But studies consistently show that Millennials are more engaged with direct mail than other [...] read more...

TECH BYTE: Knowing the difference between earned, owned, and paid media

Combining earned, owned, and paid media will help you attract, nurture, and close leads, but what do these terms really mean? And when it comes to your company’s content strategy, [...] read more...

NEW PRODUCT: New tours of Sydney’s surrounding regions

The boys and girls at Get Lost Travel Group (aka Wildlife Tours) specialise in affordable, quality, small-to-medium group tours that offer unique itineraries to showcase Australia’s diverse landscape and spectacular [...] read more...

BYTE REPORT: Destination Australia Conference

This one-day conference was held last week at the Glasshouse in Melbourne. It is hosted by Tourism Australia and the day incorporates a snapshot of where Australian tourism is, where [...] read more...

Dear all tourism marketing managers – perception versus reality – the overall best adver...

… with all the data compiled and analysed there is one last tantalising league table to show – a grand prix if you will – weighting the 12 attributes to [...] read more...

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