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REPORT: Backpacker and Adventure Industry Forum, hosted by YHA Australia

The Backpacker and Adventure Industry Forum, hosted by YHA was held this week at Byron Bay’s Community Centre. Approximately 150 delegates attended the event, mainly YHA hostel managers but also [...] read more...

Backpackers get set to see Australia with Whimit – travel without limit.

Greyhound Australia has launched an Australian-first unlimited coach travel product targeting the young, wild and free backpacker market. Whimit is a significant and unique travel experience innovation offering travellers newfound levels [...] read more...

In an increasingly cashless society, how many forms of payment are you taking?

We’ve all walked into shops around Australia and seen the sign on the counter or attached to the register says “cash only”. We can assume the only mean Aussie dollars [...] read more...

Why millennials love direct mail (not email silly, flyers/brochures)

Conventional wisdom would dictate that Millennials, the digital generation, would favor electronic mail over direct mail. But studies consistently show that Millennials are more engaged with direct mail than other [...] read more...

TECH BYTE: Knowing the difference between earned, owned, and paid media

Combining earned, owned, and paid media will help you attract, nurture, and close leads, but what do these terms really mean? And when it comes to your company’s content strategy, [...] read more...

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