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hostel social media

TECH BYTE: Boosting your hostel’s Instagram

  With roughly 87% of the millennial generation using social media for travel inspiration, it’s not only important, but crucial for hostels to step up their social media game. As [...] read more...

BYTE REPORT: Destination Australia Conference

This one-day conference was held last week at the Glasshouse in Melbourne. It is hosted by Tourism Australia and the day incorporates a snapshot of where Australian tourism is, where [...] read more...

Do you own or run a cafe, restaurant, historic site, retail store or museum?

Because if you do and you aren’t in Berlin at ITB then you might like to read more about current research into youth tourism. Youth visitation of your category is [...] read more...

Dear all tourism marketing managers – perception versus reality – the overall best adver...

… with all the data compiled and analysed there is one last tantalising league table to show – a grand prix if you will – weighting the 12 attributes to [...] read more...

Tourism Australia’s international youth campaign gets a boost

Tourism Australia’s youth campaign, Aussie News Today, has been boosted with four new key distribution partners Student Universe (UK), HM Touristik (Germany), STA Travel (France) and Go Study Australia (Italy) [...] read more...

TECH BYTE: Ten (+ a bonus) tips for taking social video

1. Know the story you want to convey before shooting. a.  Aim to create an emotional connection. b. Stats, information, and how to resonate with our audiences. 2. Tell the [...] read more...

In Australian backpacker hostels, quality is still an extra amenity

In his recent opinion piece “Why backpacker hostels had to change to suit millennials” Ben Groundwater argues that bad hostels had to change. He suggests that in the internet age [...] read more...

The ‘travel sharing’ economy is more commercial than one might think

Niche apps offering hosted homestays are growing in number as established accommodation websites like Airbnb expand into offering rooms at boutique and independent hotels. Travel more, travel better, pay less. [...] read more...