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opinion

Digital era doesn’t diminish need for printed brochures in tourism industry

You can’t miss them in hotels, hostels and airports – rows and rows of brightly coloured brochures and maps touting tourist attractions. In an era when most people turn to [...] read more...

Do you know where your online advertising dollars are really going?

AMERICAN department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. Despite claims about the trackability [...] read more...

DO NOT feed the kangaroos. You are killing them

Wildlife authorities warn tourists feeding native animals at one of Western Australia‘s most famous beaches are “killing them with kindness” in search of the perfect selfie.  Key points: The ABC [...] read more...

Disruption in the caravan parks industry could pose a real threat

Clayton McCudden has been in the caravan park industry for just three years, but he’s already considering leaving the sector. Key points: The number of caravan parks across Tasmania has [...] read more...

Perth Wildcats cultural change for success

There are few bigger success stories to come out of Australia in recent times than The Wiggles. With their catchy tunes and multicoloured outfits, they have captured the imagination of [...] read more...

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