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opinion

How to spot a fake review: You’re probably worse at it than you realise

Ever relied on an online review to make a purchasing decision? How do you know it was actually genuine? Consumer reviews can be hugely influential, so it’s hardly surprising there’s [...] read more...

‘Untourist’ movement shuns global, mass tourism over local, unique and sustainable ventu...

Tourism operators are being told to focus on relationships rather than destinations, or risk repeating the mass-tourism mistakes of Barcelona and Venice. Key points: Tourist operators are finding travellers want [...] read more...

Letter to the Editor. The Great Barrier Reef is alive

Dear Sir, I had a thought the other day, being a 30-year veteran of the tourism industry here in ‘Cairns – Gateway to the Great Barrier Reef’ that the word [...] read more...

Digital era doesn’t diminish need for printed brochures in tourism industry

You can’t miss them in hotels, hostels and airports – rows and rows of brightly coloured brochures and maps touting tourist attractions. In an era when most people turn to [...] read more...

Do you know where your online advertising dollars are really going?

AMERICAN department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. Despite claims about the trackability [...] read more...

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