Lonely Planet & IATA predict future travel

October 8th, 2014 | | industry

Screen shot 2014-10-08 at 3.02.27 PMLonely Planet and the International Air Transport Association (IATA) have joined forces to celebrate the 100th anniversary of commercial air travel. Revealing Lonely Planet’s top 10 predictions for the future of world travel.

One trend identified by Lonely Planet’s team is increased demand for ‘unplugged travel’ – a buzzword for places and modes of travel which are out of reach of phone signals and the Internet – which our increasingly interconnected world has created.

Lonely Planet also predicts that Green Travel is also on the rise as a new generation of travellers builds sustainability into every step of their journey. According to the two organisations, 70 per cent of travellers expect companies to demonstrate commitment to preserving the natural environment.

Sourcing online reviews remains second-nature for travellers, but hunger for secret coves and local secrets is making them embrace face-to-face or local recommendations. Lonely Planet suggests online reviews will remain part of a traveller’s toolkit, but a local recommendation – whether from a taxi driver, in-the-know café owner or Airbnb host – has never been more prized.

Other predictions include the rise of experience hotels and event travel, as travellers’ explore the globe in search of once-in-a-lifetime experiences.

“One hundred years after the first passenger flew on a scheduled flight; the predictions from Lonely Planet clearly show that millions more people are set to enjoy the opportunity to travel and particularly travel by air.  As the world becomes a smaller and more accessible place than ever before, it is amazing to see how far we have come over the past 100 years.  Even more so to think of what we can expect from the next century,” said IATA’s director general and chief executive Tony Tyler.

Tom Hall, Lonely Planet’s editorial director, said: “Travel has changed dramatically since the first commercial flight 100 years ago, and the next 100 years has endless possibilities. This selection highlights some of the big trends that we predict for the next few years.”

Lonely Planet’s predictions include travel becoming a part of everyday life, rather than a special event; the increasing popularity of festivals; an improved experience for economy fliers; the evolution of airports to include leisure activities; more sustainable travel; tailored travel experiences via smartphones; the rise of unplugged travel; and a return to face-to-face recommendations from locals.

For a glimpse at the future of travel and join the conversation about what needs to happen to make the next 100 years even more momentous visit


Written by Kris Madden

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