Archive for the ‘popular posts’ Category

Print Lives: the travel brochure is still relevant in the digital world

Posted on: June 4th, 2019 by Mike Barrow No Comments

For decades, tour operators have been printing costly paper brochures in order to better illustrate and sell their destinations and itineraries. And despite the hefty investment, the onset of the [...] read more...

Digital era doesn’t diminish need for printed brochures in tourism industry

Posted on: June 4th, 2019 by Mike Barrow No Comments

You can’t miss them in hotels, hostels and airports – rows and rows of brightly coloured brochures and maps touting tourist attractions. In an era when most people turn to [...] read more...

Best Job in the World, 10 years on: Where’s Ben now?

Posted on: May 15th, 2019 by Mike Barrow 1 Comment

It was a marketing campaign unlike anything ever seen before; a simple and alluring advertisement for the Best Job in the World. Destination: Queensland. The dream job on offer for [...] read more...

How to Keep the Passion While Growing the Business: These Operators Think They Have an Answer

Posted on: May 9th, 2019 by Mike Barrow 1 Comment

It’s a challenge common to most operators of tours and activities: how to stay focused on your passion while managing the increasing needs of marketing, technology and business operations. Two [...] read more...

Kangaroo population jumps at Yankalilla school, creating potential risk to students

Posted on: May 1st, 2019 by Mike Barrow No Comments

A South Australian school is warning students, parents and staff about the risk posed by kangaroos on school grounds after two were recently spotted boxing on the oval. Key points: [...] read more...