Archive for the ‘opinion’ Category

How to spot a fake review: You’re probably worse at it than you realise

Posted on: August 13th, 2019 by Mike Barrow No Comments

Ever relied on an online review to make a purchasing decision? How do you know it was actually genuine? Consumer reviews can be hugely influential, so it’s hardly surprising there’s [...] read more...

‘Untourist’ movement shuns global, mass tourism over local, unique and sustainable ventures

Posted on: July 29th, 2019 by Mike Barrow No Comments

Tourism operators are being told to focus on relationships rather than destinations, or risk repeating the mass-tourism mistakes of Barcelona and Venice. Key points: Tourist operators are finding travellers want [...] read more...

Letter to the Editor. The Great Barrier Reef is alive

Posted on: July 12th, 2019 by Mike Barrow 6 Comments

Dear Sir, I had a thought the other day, being a 30-year veteran of the tourism industry here in ‘Cairns – Gateway to the Great Barrier Reef’ that the word [...] read more...

Digital era doesn’t diminish need for printed brochures in tourism industry

Posted on: June 4th, 2019 by Mike Barrow No Comments

You can’t miss them in hotels, hostels and airports – rows and rows of brightly coloured brochures and maps touting tourist attractions. In an era when most people turn to [...] read more...

Do you know where your online advertising dollars are really going?

Posted on: May 15th, 2019 by Mike Barrow No Comments

AMERICAN department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. Despite claims about the trackability [...] read more...