Archive for the ‘opinion’ Category

Beautiful one day, pitiful the next: is ‘philausophy’a new low for Australian tourism ads?

Posted on: October 30th, 2019 by Mike Barrow 1 Comment

As the concept of philausophy is unleashed on an unsuspecting world, please share your views on the good, the bad and the frankly odd campaigns in Australian tourism history  The [...] read more...

How to spot a fake review: You’re probably worse at it than you realise

Posted on: August 13th, 2019 by Mike Barrow No Comments

Ever relied on an online review to make a purchasing decision? How do you know it was actually genuine? Consumer reviews can be hugely influential, so it’s hardly surprising there’s [...] read more...

‘Untourist’ movement shuns global, mass tourism over local, unique and sustainable ventures

Posted on: July 29th, 2019 by Mike Barrow No Comments

Tourism operators are being told to focus on relationships rather than destinations, or risk repeating the mass-tourism mistakes of Barcelona and Venice. Key points: Tourist operators are finding travellers want [...] read more...

Letter to the Editor. The Great Barrier Reef is alive

Posted on: July 12th, 2019 by Mike Barrow 6 Comments

Dear Sir, I had a thought the other day, being a 30-year veteran of the tourism industry here in ‘Cairns – Gateway to the Great Barrier Reef’ that the word [...] read more...

Digital era doesn’t diminish need for printed brochures in tourism industry

Posted on: June 4th, 2019 by Mike Barrow No Comments

You can’t miss them in hotels, hostels and airports – rows and rows of brightly coloured brochures and maps touting tourist attractions. In an era when most people turn to [...] read more...