Archive for the ‘opinion’ Category

Letter to the Editor. The Great Barrier Reef is alive

Posted on: July 12th, 2019 by Mike Barrow 4 Comments

Dear Sir, I had a thought the other day, being a 30-year veteran of the tourism industry here in ‘Cairns – Gateway to the Great Barrier Reef’ that the word [...] read more...

Digital era doesn’t diminish need for printed brochures in tourism industry

Posted on: June 4th, 2019 by Mike Barrow No Comments

You can’t miss them in hotels, hostels and airports – rows and rows of brightly coloured brochures and maps touting tourist attractions. In an era when most people turn to [...] read more...

Do you know where your online advertising dollars are really going?

Posted on: May 15th, 2019 by Mike Barrow No Comments

AMERICAN department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. Despite claims about the trackability [...] read more...

DO NOT feed the kangaroos. You are killing them

Posted on: April 16th, 2019 by Mike Barrow No Comments

Wildlife authorities warn tourists feeding native animals at one of Western Australia‘s most famous beaches are “killing them with kindness” in search of the perfect selfie.  Key points: The ABC [...] read more...

Disruption in the caravan parks industry could pose a real threat

Posted on: April 16th, 2019 by Mike Barrow 2 Comments

Clayton McCudden has been in the caravan park industry for just three years, but he’s already considering leaving the sector. Key points: The number of caravan parks across Tasmania has [...] read more...