Best Job in the World: 10 years onMay 15th, 2019 | | backpacker
Ten years ago this week, Tourism and Events Queensland announced British entrepreneur Ben Southall would take on the ‘Best Job in the World‘ as caretaker of the Islands of the Great Barrier Reef.
Widely regarded as one of the most successful tourism campaigns of its kind, the ‘Best Job in the World’ broke new ground in creative marketing and attracted unprecedented levels of national and international coverage. With 35,000 applications from over 200 countries, the campaign generated more than $430 million in publicity for Queensland.
Relive the ground-breaking campaign which increased international awareness of the World-Heritage listed Great Barrier Reef.
Source: Eye on Q
Sourced by Mike Barrow