Backpackers get set to see Australia with Whimit – travel without limit.May 2nd, 2018 | | Events
Greyhound Australia has launched an Australian-first unlimited coach travel product targeting the young, wild and free backpacker market. Whimit is a significant and unique travel experience innovation offering travellers newfound levels of freedom and Greyhound believes it is set to revolutionise the Australian travel and tourism industry.
Whimit is a new way to explore Australia – a travel pass sold in days, and not by distance or destination, allowing people to travel on a whim without limit on any route, in any direction, on Australia’s largest coach network. Greyhound Australia Chief Executive Officer, Alex de Waal, says the product is the new evolution of coach travel.
“Whimit is our vision for the future and brings to life the idealistic view of what exploring Australia is all about; freedom of travel without limit.” “No plan, no worries! Unlike other products on the market, Whimit lets travellers see Australia on a whim with no restrictions, so they can come and go as they please for as long as their pass is valid” Mr de Waal added.
“The 18-30-year-old backpacker audience demands more value and less restrictions, so we have created a value-packed pass starting from seven days at $249 through to a 365-day pass enabling a year’s worth of travel around Australia for the daily cost of less than a coffee.”
Tourism Australia Managing Director, John O’Sullivan said youth travel was a critically important part of the visitor mix, contributing 25 per cent of all Australia’s visitor arrivals and 46 per cent in spend.
“We all know that young travellers in Australia are seeking fun and adventure but in most cases they are also travelling on a budget. Greyhound Australia has been helping backpackers get around our country for many years and it’s great to see them taking new and innovative approaches to continue doing so, in ways which are affordable and offer flexibility,” he said.
To celebrate the launch of this exciting new product, official Whimit launch parties occurred nationwide and Greyhound has teamed up with some of our favourite Aussie experience operators to give away the ultimate Aussie adventure for four people valued at over $30,000!
Participants can enter the $30,000 ultimate Aussie adventure competition via Instagram – and as Greyhound are saying ‘you’ve got to be in it to Whimit!’.
Freedom seekers were also encouraged to get on down to launch festivities at one of Greyhound’s ticketing locations on Wednesday 2 May 2018 for big surprises! Some were the first to crack in-store fortune cookies and change your destiny with adventure-themed giveaways, including an epic 45-day Whimit pass.
More information at greyhound.com.au