Author's Profile

Mike Barrow
Mike arrived in Sydney in 1989 as a typical British backpacker with $17 and one phone number. He also decided Sydney was paradise living in a three bedroom unit with 17 other backpackers. He eventually managed to get a proper job in a small backpacking publishing company. After spending four years trying to get residency, Mike finally 'got in' and set up his own company, Travel Maps Australia in 1993. In 2000 the Company rebranded to THE WORD and in 2014 started The Byte. Mike lives in Sydney's northern beaches, keeps fit and healthy and wouldn't live anywhere else.
Website : http://www.thewordaustralia.com.au

Recent Articles

Do you know where your online advertising dollars are really going?

May 15th, 2019 No Comments

AMERICAN department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. Despite claims about the trackability […]

Best Job in the World, 10 years on: Where’s Ben now?

May 15th, 2019 Comment (1)

It was a marketing campaign unlike anything ever seen before; a simple and alluring advertisement for the Best Job in the World. Destination: Queensland. The dream job on offer for […]

Best Job in the World: 10 years on

May 15th, 2019 No Comments

Ten years ago this week, Tourism and Events Queensland announced British entrepreneur Ben Southall would take on the ‘Best Job in the World‘ as caretaker of the Islands of the […]

NEW DATE ANNOUNCEMENT Adventure Tourism Awards and Youth Tourism Conference 2019

May 14th, 2019 No Comments

Adventure Queensland (AQ), the peak backpacking and independent travel industry body for Queensland is excited to announce the return of the Adventure Tourism Awards and Youth Tourism Conference that will […]

How to Keep the Passion While Growing the Business: These Operators Think They Have an Answer

May 9th, 2019 Comment (1)

It’s a challenge common to most operators of tours and activities: how to stay focused on your passion while managing the increasing needs of marketing, technology and business operations. Two […]

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