AMERICAN department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. Despite claims about the trackability […]

It was a marketing campaign unlike anything ever seen before; a simple and alluring advertisement for the Best Job in the World. Destination: Queensland. The dream job on offer for […]

Ten years ago this week, Tourism and Events Queensland announced British entrepreneur Ben Southall would take on the ‘Best Job in the World‘ as caretaker of the Islands of the […]

Adventure Queensland (AQ), the peak backpacking and independent travel industry body for Queensland is excited to announce the return of the Adventure Tourism Awards and Youth Tourism Conference that will […]

It’s a challenge common to most operators of tours and activities: how to stay focused on your passion while managing the increasing needs of marketing, technology and business operations. Two […]