Australian Wildlife Adventures (AWA), Australia’s premier tour operator between Adelaide and Perth, today announces its share buy-back from the Intrepid Group, making the company once again 100% owned and operated by the Haslam family.
This buy-back occurred through Intrepid Group’s exit from the adventure sector with their recent sale of Adventure Tours Australia (ATA), to the Imperium Capital Group. This enabled the Haslam’s to take back full control of AWA and allows them to ramp up investment into its operations and fleet as they target further expansion in South Australia and Western Australia.
This development ends a four-year partnership with the Intrepid Group with AWA one of the founding members of the Adventure Tours Australia Partner (ATAP) program. A strong advocate for the concept, AWA will continue to service Intrepid bookings until the end of 2020, and future ATA bookings through the new Imperium Capital Group owned program.
Craig (Hassie) Haslam commented “The Adventure Tours Australia sale to the Imperium Group came at a surprise, with no consultation prior from Intrepid. However, it made sense, with their recent pivot to a DMC model in Australia.”
Hassie also adds “We were already in discussions with Intrepid for a share buy-back and the Imperium sale just accelerated the process. This has enabled us to be agile and ready to capitalise on new opportunities.”
Now in its 22nd year of operation, AWA will continue to run the world-renown Nullarbor Traveller camping tours between Adelaide and Perth, as well as the shorter six days tours of the Eyre Peninsula and the South West of WA.
Continued growth is expected on their Xplore Eyre brand with three private luxury tours from Perth of the South West launched in November. Further expansion will come through additional product development, with strategic partnerships and acquisitions on the agenda as well.
Hassie adds further “It is truly an exciting time for my family. We have continued to build great support and relationships throughout the regions we operate in. We also have an amazing team that understand the beauty and importance of this area and the value of providing an unforgettable experience to our customers.”
Further information about the share buy-back and the management of Intrepid and ATA bookings can be found in the attached Q&A or by contacting Craig (Hassie) Haslam at firstname.lastname@example.org