Adventure Cairns partners with The Word to promote FNQ

June 27th, 2019 | | backpacker

The new and exciting Adventure Cairns group has recently re-formed and now boasts over 50 local members after being off the radar for the past few years. The group want to promote Tropical North Queensland as the Adventure Capital of Australia, the gateway to the Great Barrier Reef and a backpacking mecca. Adventure Cairns have rebranded, launched a new website and has formed a committee of driven and dedicated members with different strengths and backgrounds from within the tourism industry.

President Phil Warring realised the region was losing market share and decided to resurrect the Adventure Cairns brand and look to engage with youth travellers prior to coming to Australia. “The current focus is on social media marketing through video and strong imagery on the Adventure Cairns website and disseminate this through our members and their channels.”

“A group of us realised it was time to resurrect the group. It started at a TTNQ (Tourism Tropical North Queensland) meeting where they discussed low numbers and the fact there is no dedicated representation for the Youth and Adventure market. I had also been talking about it for a long time, had all the domains and information and we all got together and made it happen.”

Many travellers are still post arrival decision-makers and only make their final travel plans whilst in Sydney. ” We wish to engage our market with as many touch points as possible in order to showcase the best of the Cairns and Tropical North Queensland region.” continues Phil.

The Word approached Adventure Cairns to offer an eight to 12 page centre section within the Aussie Guide. Distributed in Sydney via hostels, international student colleges and via, also owned by The Word.

The Aussie Guide will be distributed in mid-August with 100 000 copies hitting the streets and connecting with the youth market.

As a bonus, 5000 extra copies of the Adventure Cairns section will be printed and distributed with copies given to Adventure Cairns members for their sales reps to distribute intrastate, locally and interstate.

“We are delighted to be working with The Word which has a long history of publishing and distribution in the backpacker and youth markets in Sydney. Sydney is a gateway and we want to reach our market there, and show them that Cairns is a ‘must do’ destination during their trip to Australia.” states Phil.

For more information on Adventure Cairns, please visit their website:

If your region is interested in destination marketing for the post arrival backpacker and youth market, contact Mike Barrow from The Word. E.

Written by: Adventure Cairns

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