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Tourism Australia’s new behavioural characteristics based marketing, get it?

Tourism Australia has moved past appealing to broad demographics with a new focus on the „behavioural characteristics” of potential visitors. Speaking at a recent event, John O’Sullivan, managing director of Tourism Australia, told the [...] read more...

Exploitation or breaching your visa

Some of the most vulnerable workers in the Australian labour market are squeezed between a rock and a hard place. 46 international students and working holiday worker visa holders were [...] read more...

Christchurch hatch plan to lure backpackers back to their city

  Members of the Christchurch backpacker industry want to see the city reborn as a destination for youth travellers, not just an airport gateway. All Star’s Inn manager Phil Leslie [...] read more...

LIVE BYTE: Allsopp Bunting Insurance new website is now ‘live’

If you own or operate a backpacker hostel or tour operation and you are dreading your insurance renewals. Then you are lucky because THE most experienced insurance brokers in our [...] read more...

TECH BYTE: Millennials influenced as much by YouTube as web reviews for travel decisions

Young travellers find themselves motivated by video content and online reviews in equal measures when selecting products for a trip. Research by Phocuswright found that the influence on an 18 to [...] read more...

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