Experience Co, formally Skydive the Beach, has finalised its $19.6 million takeover of GBR HelicoptersNovember 6th, 2017 | | industry
Experience Co Limited (formally Skydive the Beach) is an adventure tourism company which had the vision of becoming the largest and most respected of its kind in the world. With a market capitalisation of A$335 million they are well on their way to being the largest in Australia – is their anyone bigger?
From their small start on the south coast of NSW in 1999 they offer tandem skydiving, hot air ballooning, white water rafting, canyoning, sea kayaking, and tours to the Great Barrier Reef and their most recent purchase of 20-year-old Far North helicopter company GBR Helicopters further diversifies this now ASX listed adventure company.
GBR employs about 80 people and has a fleet of 22 helicopters. Its operations include a commercial charter operation, and a flight training school. “Helicopter flights over the Great Barrier Reef and Daintree Rainforest are world-class experiences and we are fortunate to add such a wonderful product to our portfolio of highly recognisable and respected company and adventure brands,” said Experience Co chief executive Anthony Ritter.
Full timeline of acquisitions to date:
1999: Skydive the Beach commences operations in Wollongong. 2010: commences operations in Hunter Valley. 2011: commences operations in St Kilda and Central Coast. 2012: commences operations on the Great Ocean Road & Yarra Valley in Victoria and York in Western Australia. 2013: commences operations Perth and Rockingham. 2014: acquired operations in Airlie Beach and commences operations in Newcastle. 2015: (March) acquires Australia Skydive. 2015 (October): acquires Skydive Queenstown Group (trading as NZone Skydive and Skydive Paradise). 2016 (June): acquires Skydive Wanaka. 2016: completes first non-skydiving acquisition and acquires Raging Thunder Adventures. 2017 (April): acquires Reef Magic Cruises. 2017 (August): acquires Byron Bay Balloons in Byron Bay. 2017 (October): acquires Great Barrier Reef Helicopters. 2017 (October): The company changes its name from Skydive the Beach Group Limited to Experience Co Limited.
See their full brand portfolio and operations at Experience Co
Now listed on the Australian Stock Exchange (ASX) they are looking forward to a big future in Australian and New Zealand adventure (and so youth) tourism.
What next? Commercial helicopter skydiving? Another purchase? Have your say.
Written by Chris Harrison
Source: Cairns Post