Adventure Travel & Backpackers Expo is up For Sale / Seeking Offers
After three years of owning and running the Adventure Travel & Backpackers Expo, Stephen Choularton of OFM Exhibitions has put the business up for sale. An industry insider broke the news to The Byte just last week and we contacted Stephen, who also owns the Organic Food Markets, he confirmed the sale. Many readers will recall that it was in 2014 that Stephen bought the business from Andrew Paltridge.
In 2014, Stephen was confident in the format’s success: “We have no plans to change the successful format of these exhibitions, but will be pushing to expand inbound exhibitors to serve the larger number of inbound tourist we expect to come to the Expos.”
While Stephen hasn’t yet announced his next move, he is keeping hold of the Organic Food Markets, they remain his priority and he hinted that the Expo didn’t quite meet his initial expectations. “It turned out that the activity was a little remote from our normal line of business [running the weekly markets],” he explained.
“We ran a few successful expos but it turned out that the activity had a different business culture which did not fit in well with our other activities,” he admitted.
If you’re interested in taking over the Expo business, Stephen is currently seeking offers and you can contact Stephen directly on firstname.lastname@example.org
A study in 2015 looked at the benefits of trade events in supporting Australian tourism, however it hinted at the short-sightedness of their approach. According to the Business Events Council of Australia:
“This study demonstrates that business events are a major economic driver for the Australian economy, but the current approach to valuing these benefits is focused on immediate tourism spending of delegates, event expenditure and venue utilisation. This focus on short term impacts masks the wider and more enduring benefits of business events associated with support for infrastructure development, business relationships, knowledge transfer and industry investment.”
While The Byte recognises the Expo as an essentially consumer focused event there are significant run on benefits of like those listed above that are perhaps underestimated. The need to meet and talk to colleagues, clients and competitors remains integral to our sector. It can’t all be done ‘over the net’.
Written by Alex Harmon